NFTs and brand activation in web3

How brands use NFTs and Web3 to gain a competitive advantage in the digital age.
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Int this guide, you will learn:

NFT Glossary for professionals

How your business can leverage NFTs

Intro to what Web3 is

Web3 explained in layers

An NFT glossary for professionals

The technical foundations of an NFT

NFTs as a social construction

Why the social construct matters in Web3

Examples of NFT brand activations

NFT Brand activation case: Tiffany & Co